3/19/2023 0 Comments Adblock one![]() Ask to turn off ads (Image source: Nexus Mods) The fastest way through a locked door is often knocking, after all. So, your mileage may vary on that approach. And keep in mind that this approach is only valid for users who aren’t already on Chrome, the world’s most popular browser. You could just end up investing funds in forcing ads in front of prospects who’ve already indicated that they don’t want to see them. On the other, you may lose that lead entirely if they decide to move on to greener, more ad-block-friendly pastures.Īlternatively, you can take an even more aggressive approach and circumvent the technology altogether by “ blocking the adblocker,” but that’s even more of a gamble. You can always gate your content, similar to how Business Insider does it here. On the one hand, this may help you capture revenue by getting users to sign up for special memberships (more on that later). There are a few solutions to contending with third-party ad blockers, but they’re not always easy or worth the effort. Still, it puts website owners who rely on advertising for income in a tight spot. While this story takes it to the extreme and is technically a browser extension, it illustrates the point well: trackers can be a real problem, and ad blockers are an equally real way for regular users to deal with it. It was sending back every URL visited, and it had been storing the web history of every user since January of 2017. Browser extension steal internet history (Image source: Robert Heaton) It was well-loved by its fans until one discovered a serious breach of privacy. Just consider the case of Stylish, a now-banned browser extension that let users customize their web experiences and cut down on clutter. Hundreds of other extensions and tools like Disconnect also block Google Analytics.Īd blockers could be skewing your Google Analytics and AdWords data by 30-40%! □ Click to Tweetīut for users, it’s a major privacy concern.Browsers like Ghost block Google Analytics by default.The Tracking Protection feature in Mozilla Firefox automatically blocks Google Analytics.The Adblock + Adblock plus Chrome extensions both block Google Analytics if the Easylist option is enabled.The uBlock Origin ad blocker Chrome extension blocks Google Analytics by default (prevents the gtag.js and analytics.js scripts from loading.). This extension has 10+ million users.For marketers, this can be a serious analytics killer.Ī lot of these new ad blockers and privacy features block Google Analytics by default. □ Which means you if you’re using Google Analytics to track traffic, conversions, and even send data back to AdWords, your entire data set could be seriously skewed. Some also stop tracking codes from sending information about the user’s activities back to the website. They don’t just interrupt the conversation between ads and users, however. How ad blocking works (Image source: AdGuard) You can see this point nicely illustrated below. It interrupts the conversation between server and user before ads can be displayed. But just what are ad blockers doing to earn their acclaim? Ad blockers work like gatekeepers for users and prevent them from downloading unwanted elements. So while publishers may not love ad blockers, users very clearly do. Their computers were infected with a virus (not distinguished from malware and spyware).See how Kinsta stacks up against the competition. There are two key reasons that users say they start using ad-blocking technology: It follows that industries with more tech-savvy users will experience higher incidences of ad-blocking technology. Who is blocking ads? (Image source: MGR Consulting Group) Then, the further you move up the age spectrum, the lower the usage becomes. Kids between the ages of 13 and 17 trail behind at 29%. It’s estimated that as much as 41% of consumers between 18 and 29 years old use ad-blocking technology. Let’s backtrack a bit and talk about how ad blockers work and the state of them before Chrome’s new addition. 6 Alternative Ways to Monetize Your Site.How to Disable Chrome Ad Blocker on a Site.Then, we’ll cover actionable alternatives for monetizing your site. Today, we’ll dive into the relationship between ad blocking, advertisers, Google, and your website. Ad blocking and advertising are a nuanced coexistence, and there’s no cut-and-dry answer.
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